The holiday season is a time when joy has even greater value when shared with others. Guided by that idea, ProCredit Bank implemented the initiative “ProActive – Tree of Kindness,” through which over 100 children’s packages were collected for children from socially disadvantaged families.

The initiative was the brainchild of our colleague Elena Nikovska, Director of the Information Security Management Department, and was carried out in cooperation with the Ljubeznost (Kindness) association. The ProCredit Bank team united around a simple but powerful mission – to bring as many smiles as possible and show that holiday joy should be equally accessible to all.

The New Year holidays are here for all of us, but not every child experiences them in the same way. That is why, under our Tree of Kindness, every member of the ProCredit Bank team left at least one package. After the multi-day campaign, we collected over 100 children’s packages, which will be distributed to children for whom such moments bring special hope and joy.

The collected packages were handed over to the Ljubeznost (Kindness) association, which will ensure they reach children who believe that miracles are possible and that Santa Claus might visit them this year. With this initiative, ProCredit Bank, through its ProActive platform dedicated to sustainability, remains focused on fostering greater solidarity, stronger togetherness, and active contribution to the community. Happiness multiplies and becomes even greater when shared with others during the holidays.