In April, we did what we had been planning for a long time – we opened the ProCredit Business Academy, a platform created for all micro and small entrepreneurs who want to grow, learn, and connect.

Over three days, from April 8 to 10, 90 entrepreneurs in three groups began this new educational adventure with us. Through modules, interactive sessions, and practical work, we started building the foundation of something that has long been missing in our country: a structured program for non-financial support for businesses.

The module we began with was dedicated to “Internal Entrepreneurship” – a way of thinking that fosters innovation, ideas, and growth from within. Our guide was Sandra Savanović-Stevanović, partner and director at Alphabet Group Belgrade. With over 25 years of experience, more than 3,500 trained entrepreneurs, and work in over 20 countries, she brought a global perspective to our local environment.

Her core message was: “Internal entrepreneurship is not a luxury – it is a necessity for anyone who wants to stay one step ahead of the competition.”

During the module, participants worked on:

• Developing an entrepreneurial mindset within the company
• Techniques for generating innovative ideas
• Recognizing new opportunities and creating value
• Risk management strategies for new initiatives
• Improving team dynamics

We are not a bank that only offers banking services. We believe that true support means much more: shared knowledge, mutual growth, and sincere partnership. That is why we created this academy – as a space where you can learn, exchange experiences, and connect with people who face the same challenges and opportunities as you.

We are delighted that this first edition was received with such enthusiasm, and even happier that this is only the beginning.

See you at the next module!